Social Media Case Study: The Nourished Caveman

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Social Media Case Study: The Nourished Caveman

Client: The Nourished Caveman

As a certified whole-food nutritionist, author, blogger and ketogenic diet advocate,  Vivica Menegaz has a lot to say. Through her resources and programs that introduce a therapeutic approach to food, lifestyle and supplementation, such as The Healing Foods Method program, she assists many with health problems. Her modern, easy to follow and up-to-date solutions aim to help many learn how to live a  healthier lifestyle, get lighter and have more energy. Through her works and content, she aims to help others reclaim their health and quality of life.

Campaign Goals

Growth, Engagement & Consumer Experience

Grow target audience (Instagram followers and Facebook business page likes) and increase engagement on social media to, in turn, amplify content and messages. Increase engagement and interact with the audience throughout all social media platforms.

Increase Reach & Sales

Garner brand awareness and an audience online while directing consumers toward Vivica Menegaz’s products, programs, resources and recipes.

Create Authentic & Creative Content

Establish and maintain The Nourished Caveman’s brand, voice and look throughout social media through videos, photos and posts that embody and promote the nutritious, clean and healthy lifestyle general vision that she has.


  • Organically increase growth and engagement through proper hashtag usage, interacting with consumers, and captivating, high-quality content.
  • Develop a targeted marketing strategy for her individualized health-focused niche.
  • Monitor and engage with her consumers on social media.
  • Create and conduct an individual strategy for each platform.
  • Market The Nourished Caveman and its messages in a clean, consistent, professional and captivating manner.
  • Produce high-quality multimedia and content that best ties in with her brand, style and messages in order to improve her overall online presence.


  • Increased Sales.
  • Improved Customer and Consumer Experience.
  • Organically Gained Followers and Increase PR Visibility.
  • Increased Reach and Engagement.
Social Media Case Study: The Nourished Caveman
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