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The Top 2020 Social Media Tools You Need Today

Good social media marketing strategies don’t simply occur without any forethought – you need social media tools! It’s not only a sprinkle of posts and a touch of evergreen content, unfortunately, but there’s also no mystical internet-based life formula. Exceptional social online networking is unlike any other marketing strategy that is deliberately constructed, estimated, calculated, and established on a solid and clear system.

Therefore, social media tools can help you stay active and on top of the game making it simpler for social media managers and marketers, making the heap of work simpler. To get your social media platforms fit as a fiddle for the rest of 2020, you ought to consider adding the following twelve tools to your social media toolbox. 


Biteable is a video content creation social media tool that helps create visual content – which is fundamental for social networking. Over 6 million people use the platform to create stunning videos from templates and stock videos or images.

Biteable is considered a “must-have” since visual (video) content gets up to 12 times more shares than images or text posts. The video maker tool helps brands to connect and engage with online users and boost engagement – taking them to a higher level


Buffer is a ‘simpler social media tool for authentic engagement.’ The social media tool helps marketers and managers to do a variety of tasks that will help your campaigns run smoother and even better, reflect growth!

A few of things that Buffer is great at includes assisting with visual planning and scheduling for publishing content, analyses tools to have a full spectrum view of all campaigns like insights and performance for reach, sales, and engagement, and additional community management tools to reply to comments and build customer trust to boost followers.


Buzzsumo is a research social media tool that unleashes information about trending topics so you are staying up to date with social media trends. Content discovery and content research is a significant help in creating new posts for your clients or brand.

Additionally, Buzzsumo has a find influencer tool for engaging with rising social media stars which brings value to your content too. The monitoring and API elements make it easy for keeping a simple eye on what is making moves online without you doing all the research legwork.


Missinglettr greatly helps you increase more traffic to your website and social channels with lesser effort. Missinglettr aquatically turns your blog posts into engaging social media campaigns.

The biggest worry for brands or your social media clients is that they require more traffic to newly developed blogs. The whole process of promoting content on social media can be very time consuming and requires a lot of effort which you might want to put on other creative things.

Thus, Missinglettr comes to play the part and help create engaging content that drives more traffic and engagement to your platform. The tool autopilots your content distribution – a contribution for less work.


So, you need a content supervisor but as of now, you are one-individual band answerable for all the content creation, technical support, and schedules? Meet MeetEdgar. An online networking tool that handles both re-sharing your content and advancing your social traffic: your helpful computerized content manager.

MeetEdgar is a social media automation and scheduling tool, removing the stress and turning your social media campaigns into a success. The social media tool creates posts for you, helps selects categories, and automates content.


Mention is a social media listening tool designed to improve your community management and engagement. It supervises mentions of your brand, your products, and even your rivals progressively.

Mention also helps brings insights relative to your market, customer, trending topics, and what enables you to listen to your target audience. By connecting with your niche customer, you can create content based on what they are looking for – boosting your traffic.


Sumo is an email subscriber builder tool – capturing new leads. Sumo has a variety of new free tools and extensions to help boost your website traffic. A variety of trusted brands like Tony Robbins and Pistol Lake have successfully used Sumo to build their email list and generate new sales by having a larger customer list.


As a marketer or social media manager, or even a customer, you are busy and that means emails can stack up, new files can accumulate and links to vital documents can get lost in the shuffle. Zapier is an incredible help for organizations and businesses that need to take their atomization higher than ever. 

Zapier connects to all of your apps and accounts like Gmail or Dropbox, and syncs everything so you don’t miss a beat. Zapier is an organization and automation tool so you have more time doing what you love – either social media or maybe drinking matcha and less time looking for files.


AdEspresso takes your ads “to another planet” by boosting more results with fewer results in your campaigns. You can create your Facebook, Instagram, and Google ADs all in one place so it’s easier to implement, analyze and modify as needed

AdEspresso removes the mystery from how your promotions are coming across with your audience following your campaign name and focusing on the most minor details. You can make and oversee promotions for each of the three stages in a single spot and observe what’s working when your ad is live. 


Bitly is Rick Moranis of the URL world – honey, I shrunk the URL. Bitly is a link shortener, taking long URLs and contracting them into little ones. Bitly is a must-have because it helps memorize longer URLs by shortening them. 

Bitly provides an analysis tool so you can understand and witness how these links are performing and where the traffic is coming from. You can use the tool for free and upgrade to release additional services like website integration and detailed insights as your business grows.

These social media tools sooner than later can help you become a professional at social media management – or if you are a brand, showcase your social media experience through content.

Overall, it’s super crucial to use social media tools to save time and help boost social channel performance. The improvement of mechanization and checking innovations has permitted new progressed solutions to rise each day.

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7 Ways to Integrate Social Media into Your Sales Strategy

There is without a question that social media is one of the most valuable tools for driving sales. Social media should not be excluded when creating marketing strategies to reach your ideal customer and boost sales.

Look at social media networking as an add-on or a “multiplier” that helps improve your marketing efforts so you can reach your goals. It can be a bit confusing to understand or learn how to create a sales strategy as a social media manager for your campaigns, but we are here to help.

Check out these eight different ways to integrate your social media presence into a sales strategy for most customers and praises to your work.

Use your Twitter account for customer service.

Instead of utilizing your Twitter account as a singular place for your brand awareness, where one account supports the promotion of the brand and daily posting, divide part of your Twitter strategy for the customer engagement matrix. You can make a separate account just to interact with customers to respond to customer feedback, concerns, and queries.

By using Twitter as a customer service tool like Comcast and Network Solutions you can be on top of your consumers’ requests, questions, and support. Part of brand trust and value is to build your customer relations and you can begin by creating a Twitter customer service channel.

Introduce email and social media to each other. 

Your email campaigns can play a part in growing your social channels and also, traffic. While social media can help convert your followers into new email subscribers.

You can take simple steps like adding social media icons to your email campaigns and any other online distribution that reaches your customer. Don’t complicate the process by thinking you have to know coding to add in social icons, you can use email templates (ie. Mailchimp), that create it for you automatically. 

Lastly, you can convert your social media fans and followers into email subscribers. Email advertising platforms like Mailchimp, Aweber, Mad Mimi, or Constant Contact have plugins and instructions on how to include an email sign up form to your social channels like Facebook or Instagram. You can also go the old fashion way and simply create a post on your social posts, inviting followers to sign up to your email subscriber list. The same idea goes for your Instagram Stories – add a sticker to your story requesting emails for anyone who wants to subscribe.

Implement SEO content and keywords into all of your social media.

Did you know that Google algorithm can pick up SEO keywords on your Instagram captions and Tiktok videos? By using tools like Semrush or Buzzsumo, you can learn what’s trending, narrow down keywords, and create branded content that coincides with your goals and develop SEO centered content.

Creating content that is search engine optimized, your newfound traffic can contribute to decreasing ad spend – saving money yet increasing online awareness.

Utilize Linkedin, Utilize Linkedin, one more time, UTILIZE LINKEDIN.

Many social media managers, marketers, and brands underestimate Linkedin. Linkedin is the must-use platform if want to seem like the expert in your industry, I mean we know you already are the expert, show it off!

With the use of Linkedin, you can create strategic partnerships by using groups and create discussion boards, generate leads with the messenger and engaging with relative posts and users, and if ad spend is in your strategy, execute on display ads. 

Get down and nitty with hashtags to attract your audience.

Hashtags have been in the game for social media strategies and they are still the Kim Kardashians in the industry. Hashtags are greatly useful primarily for Twitter, Instagram, and Tiktok. 

When users are trying to look up information online, they either go to Google or if they want to use social media, they look up relative hashtags. Make sure to set time aside to learn what hashtags are trending and which ones are useful so you can create a movement to your social channels. Tools like Hashtagify and Ninjalitics give you insights on what is and what is not working.

This is a typical promoting practice among bigger brands, and all things considered, it is for a good reason. It gives a separate component through which users can easily get access to their preferred interests. 

Max out creative marketing ideas for all social platforms.

Get creative with your social media platforms by engaging with your customers, fans, and followers. They like to be heard and seen – they love knowing someone is listening.

Create epic contents, giveaways, use tools like Stickers, and create Reels to keep your followers up to speed with what you are up to. You can even distribute this in your email campaigns by announcing a social media give away, wheeling in your email subscribers to your social channels. 

Distribute customer ratings and reviews at every corner of your social channels.

Don’t be afraid to share your customer ratings and reviews on all of your channels more specifically on your website. New visitors and new fans want to hear what other users think about your business and your service. 

When you are shopping on Amazon, most likely you are reading the reviews. If the product has a low rating, what are the chances you purchase the item? Very slim to none.

Therefore, think of it that way with your client’s testimonials and ratings. Create a social media post pillar specifically for your consumer reviews – you can post monthly, weekly, semi-weekly reviews on your feed and/or stories. The more you showcase your clients’ success or your brand, you build trust and increase the chance of someone becoming a customer.

These seven tips on implementing a sales strategy to your social media will vamp your campaigns and help boost traffic to your website and relative pages. If you are a social media manager or marketer, we both know that sales are what makes a customer happy. Try these social media tips and witness how much happier your clients and even users will be once they feel heard.

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