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20 Social Media Marketing Strategies You Should Implement

Recently, social media has become the most important marketing platform. But, like every other platform, hard work solely might not be enough. Smart work is also required for this purpose, and that’s where social media marketing tactics come in. Nevertheless, it can be easily boosted with the help of a few implementable social media marketing strategies.

If you search for effective social media marketing strategies right now, you will be flooded with options that will make your job harder than it seems… To save your time, we have thoroughly searched all the methods and chosen the 20 best social media marketing strategies that are most efficient.

1) Assemble as much data as possible 

Research about your targeted people and find out the key factors that could grab their attention. For this, your content has to be informative and interesting. In addition, the content should aim to prevent the readers from scrolling down, and for that, information related to your audience’s interest is vital.

2) Review all media platforms

It is important to analyze your engagement with the targeted audience on each social media platform as you never know which platform might turn the table in your favor. For this, use the analysis to modify the social media campaigns accordingly.

3) Enhance your social media profiles

Social Media profile contributes a lot to your campaign; once your audience enters your brand’s profile, they would analyze your profile picture, bio, URL, and previous posts. As a whole, your profile should leave an impression of being classy and well-orientated.

4) Keep a check on your competitors

Social media allows you to compete with brands all over the world. This sense of competition keeps you motivated to do better and aware of the new trends in your market. Review the strategies your competitors are implementing and try to come up with your own better version.

5) Get concepts from other brands

Many successful brands have some key strategies up their sleeves that help them multiply their audience. You should try to figure out their posting patterns, picture selections, caption tones, and the content for ads and use those strategies for your brand.

6) Audit posting time

What’s the best time to upload your post? A few factors are needed to be considered before looking for an answer; specify the location and age factor of your targeted audience and then search the statistics of social media traffic. You can also lookup the posting patterns of brands that have the most engagement with users.

7) Analyze your audience on different platforms

On Instagram, the picture of your post is the key element, the more appealing your picture is, the more chances there are; that the people would stop and read your caption. On the other hand, Facebook has a different approach, while Pinterest is all about pictures with a few catchy words. Moreover, each platform has unique users, so analyze your audience according to each platform and post accordingly.

8) Followers’ growth pattern

With each post, keep judging the followers’ trend. Then, after some days, read the pattern to learn what content pleases your followers and what helps you gain more followers. This way, you can develop the most efficient approach.

9) Focus on active followers

This one is a bit difficult task but saves a lot of effort once it is done. Many people are addicted to social media and are active daily; these people should be the center of your focus. Unfortunately, engaging with your posts is more likely to be intimidated and turned into your client, so try to shift your efforts more towards them.

10) Social media tools

Social media tools are a major plus point and save as it keeps track of audience engagement on each platform yourself so you should take advantage of this bonus and search for them right away. With the help of these tools, you can boost engagement with your followers.

11) Make your posts consistent

Consistency of posts is not only linked with daily postings but the type of posting as well. Content-type, images, use of logo, and tone of your captions contribute a lot in persuading people to consider your brand. Try to consistently include your brand’s message in each post so that every person to whom the post reaches understands your brand.

12) Enhancing your content

To raise your content’s level, we have a few tips for you; your message and purpose of the post should be clear and concise, try to relate the content with people’s daily lives, utilize the ongoing trends to tip the scales in your favor as it helps in gaining more attention, make it friendly and lastly, ask for the reader’s views so that they know that you value their opinion.

13) Conduct monthly ROI

Calculating ‘Return on Investment’ helps you keep track of your progress and set future targets. With your marketing insight, you can come up with a better plan for the amount and platform for future investments.

14) Set goals from the analysis

From the analysis you made, you can set up your weekly or monthly goals accordingly to know the exact amount of effort you need to put in. Believe in yourself, implement as many social media marketing strategies as possible, and then wait for your hard work to pay off.

15) Keep your goals realistic

Having high hopes is a good thing. However, the higher your goal is, the longer the wait is. Set up small and easily achievable targets. This will keep you on the right track. Yes, some people are indeed lucky. But most people have to show patience along with dedication, and with those, you will surely be able to achieve all of your goals one day.

16) SWOT Analysis

A SWOT analysis for your social media marketing gives you a greater image of your game. As its name suggests, it highlights your Strengths, Weaknesses, Opportunities, and Threats. By assessing these four factors, you can devise a better plan for the future to attain more favorable results.

17) Social listening

Social listening is about tracking the public’s opinion related to your brand or other brands of the same genre. Social listening tools can be easily found on the internet, and they can help you in reshaping your campaign according to the public’s opinion. You can consider this as an opportunity to get suggestions from the people you want to engage with.

18) Social Media Monitoring

Social media monitoring helps you in maintaining regular contact with your audience by checking brand mentions, relevant hashtags, mentions of your competitors, and the trends in your industry. By monitoring all these, you can create a better social media marketing campaign.

19) Ways to connect with your followers

Persuade your followers to drop comments on your posts by asking their views or suggestions and reply to as many private messages as you can. This helps in building a healthy relationship with your followers and makes them trust your brand as well. In addition, social media monitoring helps in analyzing the trends among your audience. However, direct contact with your followers is the preferable choice if you have to choose.

20) Social Media Ads

Choose your most engaged posts for the social media advertisements and construct a decent caption for them. Try not to give too much in your caption, as the main purpose is to bring the viewers onto your profile, but that doesn’t mean that you should leave the caption blank. A decent caption means that it briefly gives your brand message and explains the purpose of the post. The budget of ads for each platform should also be according to their engagement so that you can maximize your profit.

Bottom Line:

These are some of the most effective social media marketing strategies; however, do not limit yourselves to these tactics only as you have to be unique to stand out.



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The Top 2020 Social Media Tools You Need Today

Good social media marketing strategies don’t simply occur without any forethought – you need social media tools! It’s not only a sprinkle of posts and a touch of evergreen content, unfortunately, but there’s also no mystical internet-based life formula. Exceptional social online networking is unlike any other marketing strategy that is deliberately constructed, estimated, calculated, and established on a solid and clear system.

Therefore, social media tools can help you stay active and on top of the game making it simpler for social media managers and marketers, making the heap of work simpler. To get your social media platforms fit as a fiddle for the rest of 2020, you ought to consider adding the following twelve tools to your social media toolbox. 


Biteable is a video content creation social media tool that helps create visual content – which is fundamental for social networking. Over 6 million people use the platform to create stunning videos from templates and stock videos or images.

Biteable is considered a “must-have” since visual (video) content gets up to 12 times more shares than images or text posts. The video maker tool helps brands to connect and engage with online users and boost engagement – taking them to a higher level


Buffer is a ‘simpler social media tool for authentic engagement.’ The social media tool helps marketers and managers to do a variety of tasks that will help your campaigns run smoother and even better, reflect growth!

A few of things that Buffer is great at includes assisting with visual planning and scheduling for publishing content, analyses tools to have a full spectrum view of all campaigns like insights and performance for reach, sales, and engagement, and additional community management tools to reply to comments and build customer trust to boost followers.


Buzzsumo is a research social media tool that unleashes information about trending topics so you are staying up to date with social media trends. Content discovery and content research is a significant help in creating new posts for your clients or brand.

Additionally, Buzzsumo has a find influencer tool for engaging with rising social media stars which brings value to your content too. The monitoring and API elements make it easy for keeping a simple eye on what is making moves online without you doing all the research legwork.


Missinglettr greatly helps you increase more traffic to your website and social channels with lesser effort. Missinglettr aquatically turns your blog posts into engaging social media campaigns.

The biggest worry for brands or your social media clients is that they require more traffic to newly developed blogs. The whole process of promoting content on social media can be very time consuming and requires a lot of effort which you might want to put on other creative things.

Thus, Missinglettr comes to play the part and help create engaging content that drives more traffic and engagement to your platform. The tool autopilots your content distribution – a contribution for less work.


So, you need a content supervisor but as of now, you are one-individual band answerable for all the content creation, technical support, and schedules? Meet MeetEdgar. An online networking tool that handles both re-sharing your content and advancing your social traffic: your helpful computerized content manager.

MeetEdgar is a social media automation and scheduling tool, removing the stress and turning your social media campaigns into a success. The social media tool creates posts for you, helps selects categories, and automates content.


Mention is a social media listening tool designed to improve your community management and engagement. It supervises mentions of your brand, your products, and even your rivals progressively.

Mention also helps brings insights relative to your market, customer, trending topics, and what enables you to listen to your target audience. By connecting with your niche customer, you can create content based on what they are looking for – boosting your traffic.


Sumo is an email subscriber builder tool – capturing new leads. Sumo has a variety of new free tools and extensions to help boost your website traffic. A variety of trusted brands like Tony Robbins and Pistol Lake have successfully used Sumo to build their email list and generate new sales by having a larger customer list.


As a marketer or social media manager, or even a customer, you are busy and that means emails can stack up, new files can accumulate and links to vital documents can get lost in the shuffle. Zapier is an incredible help for organizations and businesses that need to take their atomization higher than ever. 

Zapier connects to all of your apps and accounts like Gmail or Dropbox, and syncs everything so you don’t miss a beat. Zapier is an organization and automation tool so you have more time doing what you love – either social media or maybe drinking matcha and less time looking for files.


AdEspresso takes your ads “to another planet” by boosting more results with fewer results in your campaigns. You can create your Facebook, Instagram, and Google ADs all in one place so it’s easier to implement, analyze and modify as needed

AdEspresso removes the mystery from how your promotions are coming across with your audience following your campaign name and focusing on the most minor details. You can make and oversee promotions for each of the three stages in a single spot and observe what’s working when your ad is live. 


Bitly is Rick Moranis of the URL world – honey, I shrunk the URL. Bitly is a link shortener, taking long URLs and contracting them into little ones. Bitly is a must-have because it helps memorize longer URLs by shortening them. 

Bitly provides an analysis tool so you can understand and witness how these links are performing and where the traffic is coming from. You can use the tool for free and upgrade to release additional services like website integration and detailed insights as your business grows.

These social media tools sooner than later can help you become a professional at social media management – or if you are a brand, showcase your social media experience through content.

Overall, it’s super crucial to use social media tools to save time and help boost social channel performance. The improvement of mechanization and checking innovations has permitted new progressed solutions to rise each day.

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